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Commercially focused
I believe marketing should solve commercial challenges, not just build awareness. My work is designed to grow audiences, increase revenue and deliver measurable business outcomes.
Previously worked for
About
Nice to meet you, I'm Ben.
I use marketing to solve commercial problems.
Over the past 12+ years I've worked across sport, media and technology, helping organisations grow audiences, acquire customers and increase revenue through marketing. I've worked with organisations including the EFL, Six Nations Rugby, Cage Warriors and StreamAMG, delivering marketing across digital products and subscriptions, ticket sales, broadcast and streaming, live events and commercial partnerships.
I'm equally comfortable developing the strategy and rolling up my sleeves to deliver it. Whether that's defining the marketing approach, developing integrated campaigns or providing additional marketing resource, my focus is always on understanding the commercial objective and delivering campaigns to solve it.
Why
Why Ben Rigby Marketing?
My goal is simple: to help organisations grow audiences, acquire customers and increase revenue.
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Strategy and execution
I combine strategic thinking with hands on delivery. Whether it's developing a long term marketing strategy or helping deliver a campaign, I provide flexible support that works around your business.
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My experience
I've been in your shoes, with experience spanning digital products, subscriptions, ticket sales, broadcast and streaming, live events and commercial partnerships.
Services
How I can help.
Every project starts with a commercial objective. Whether that's growing your audience, increasing revenue, strengthening fan engagement or providing additional marketing expertise, I offer practical, flexible support built around your organisation's goals.
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Marketing Strategy
Develop clear, commercially focused marketing strategies aligned to wider business objectives, from positioning and audience definition through to channel planning and measurement.
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Customer & Audience Growth
Help organisations attract new customers, grow audiences and increase engagement through integrated marketing across relevant channels.
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Commercial Marketing
Use marketing to drive tangible commercial outcomes, including revenue generation, subscriptions, ticket sales, product adoption and customer value.
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Marketing Support
Provide experienced, flexible marketing resource to help businesses build capability, launch products, develop campaigns or simply get marketing activity moving.
Case Studies
Work that moves the needle.
ENGLISH FOOTBALL LEAGUEOTT launch that scaled to £42m+ in streaming revenue
Owned the marketing strategy for iFollow, the EFL's award-winning OTT streaming platform, leading its UK launch and ongoing year-on-year commercial growth. Oversaw a 650% increase in streaming revenue, generating £16m+ for clubs in 2022/23 as well as £42m during the 2020/21 behind-closed-doors season.
CAGE WARRIORSRecord ticket revenue across International events
Managed end-to-end marketing for Cage Warriors' international events, delivering record ticket revenue through an integrated marketing strategy across paid, owned and earned channels. Performance campaigns consistently achieved an average 8x return on advertising spend, driving both attendance and commercial performance.
ENGLISH FOOTBALL LEAGUEDatabase growth from 300k to 1.6m whilst improving opt in rates
Developed and delivered a CRM growth strategy that increased the EFL's central database from 300,000 to more than 1.6 million users, while improving opt-in rates and fan engagement. By optimising registration journeys, launching iFollow and delivering acquisition campaigns, I helped create a valuable first party audience to support streaming, ticketing and commercial growth.
SIX NATIONS RUGBYFantasy Rugby year-on-year user growth of 15%
Developed and delivered the "Don't Just Watch the Rugby, Play It" campaign to grow the Six Nations Fantasy Rugby audience by 15% year on year. Using a coordinated strategy across owned and paid channels, the campaign increased awareness, drove registrations and strengthened fan engagement throughout the Championship.
CAGE WARRIORSDriving sponsorship activation for Europe's leading MMA promotion
Led sponsorship activation and partner marketing for Cage Warriors, developing campaigns that helped secure a new six-figure sponsorship deal, while increasing the value delivered to existing partners. By aligning marketing activity with commercial objectives, I strengthened partner relationships and created greater return on investment for sponsors.
